Energetic, enthusiastic and with an innate passion for exploring the unexplored, Soumya Samuel chose to venture into the entrepreneurial arena, after quitting her job at a leading BPM in India. Thus, combining her belief in the power of communication and the ability of people to transform an organization, was born Instori. 'How different would things be if every employee took complete ownership of their work and felt like they were integral to the success of the organization?' - a simple funda that guides Soumya in every new idea, concept or campaign she churns out. Truly balancing all the things she loves, Soumya is also an avid dancer and a spontaneous traveler.